The basic 101s of e-mail marketing E-mail marketing is the cheapest marketing a restaurant can use. It’s also the most effective. Here are the basic 101s of e-mail marketing. To start with, do you send e-mails? If you answered yes, you have sep...

The right merchandise can be a smart marketing play There is nothing better than shopping at a local store and seeing someone wearing a hat or a shirt from your restaurant. Right!?! Or someone pointing at your shirt or hat when you are out running er...

In the music world, Barry Gordy of Motown fame coined the phrase, “Don’t bore us, get to the chorus.” While rooted in the music industry, this philosophy resonates profoundly with the restaurant world, particularly for us in the piz...

Pizza Festivals are popping up across the country. Learn about participating and organizing a pizza event. Does your town have a pizza festival? If the answer is no, just wait. Festivals and events across America are popping up featuring all things p...

The Limited Time Offer Limited time offers or LTOs can be a great way to test the viability of new menu items, move inventory that may be close to its expiration date, or increase sales on a particular day of the week, enter “Doppio Frico Tuesdays�...

The New Social Media Arena Social media plays a huge role in today’s marketing arena. Mastering this notoriously fast-moving, ever-changing landscape is an ongoing challenge for pizzerias. Are you wondering whether you’re missing some critical de...

How to Handle Copycats You’ve finally done it! After months of research and development, the time has come to introduce the world to the fruits of your labor. It’s a pizza so advanced, with a dough process so radical and a topping combination so ...

Learn what to post and how often to post on social media As a pizzeria owner, you know that social media is essential for growing your business. Social media platforms like Facebook, Instagram and Twitter help us connect with customers, promote menu ...

Best Pizza Lists — SEO and the Accolade Snowball Effect Having your pizzeria gain online visibility that turns into great press through accolades that eventually becomes profit takes many steps. Winning awards sounds like fun, but it’s no...

Operators can use AI and automation technology to engage with customers Artificial Intelligence has been capturing media attention lately as a futuristic tool that can do everything from automate jobs to help students cheat on tests. For pizzeria ope...

Digital Marketing Trends: Digital Forward Digital marketing is constantly evolving. The rate of new technology impacting marketing is speeding up and changing the digital marketing framework. There’s an abundance of marketing opportunities. Fresh a...

E-mail marketing is a great channel to leverage repeat business While text and social media are increasingly central to digital marketing efforts, e-mail marketing is “definitely still relevant,” according to Matt Zibell, vice president of produc...